THE LONG STORY

WHAT WE DO.

WE DESIGN CONSUMER EXPERIENCES. WE TRANSLATE THE BRAND VISION AND PRODUCT STRATEGY INTO HOLISTIC VISUAL STORYTELLING.  WE ARE NOT LIMITED TO A MEDIA; DIGITAL OR PHYSICAL. WE WORK WITH CONTENT AND ASSORTMENT STRATEGY. NO MATTER WHAT CHANNEL .

OUR APPROACH IS TO START FROM THE END.

WE DON’T MEASURE SUCCESS IN FORM OF “EXPRESSIONS” OR “VIEWS”, BECAUSE WE DON’T DEAL WITH TEMPORARY SUCCESS. WE FOCUS ON BUILDING FOUNDATIONAL BUSINESS. WE TURN CUSTOMERS INTO FANS, THROUGH CUSTOMIZED CONTENT AND ALIGNING THE ASSORTMENT TO MATCH. THIS WAY WE CAN CREATE A REACTION TO THE BRAND THAT’S A FACT, AND NO LONGER OPEN TO INTERPRETATION.

LEAN AND PRODUCTIVE.

WE ARE A TEAM OF COLLABORATORS WITH SPECIFIC COMPETENCIES; ARCHITECTURE, ART DIRECTION, BUSINESS ANALYTICS, BRAND ANALYTICS, EDITORIAL VOICE, MERCHANDISE PLANNING,UX AND VISUAL EXPRESSIONS.